Half term homework

Using the group plan, complete a timed response to the following question:

Digital media have, in many ways, changed how we consume media products. Who do you think benefits most, audiences or Producers?

Due Tuesday 2nd of June

Feedback on practice question - Identity

The future of the BBC licence fee

Iplayer has enabled audiences to watch shows on catch up, revolution ing the way British audiences access and consume BBC shows. However, it becomes harder to enforce the licence fee because of technological convergence as we watch TV on a variety of devices. It is no longer necessary to have a TV. Have a read through the following article: 

http://www.dailymail.co.uk/news/article-3085153/Up-1-000-day-stop-paying-BBC-licence-fee-claiming-no-longer-TV-watch-catch-services.html

film distribution explained

Film distribution hand out from hasnmedia

streaming

Info on streaming film from hasnmedia

viral marketing

have a look at some of the most successful viral film marketing campaigns here:



https://www.ventureharbour.com/ultimate-guide-marketing-films-tv-shows-online/

Advice from the exam board - what makes a good case study?

What makes a good case study?

Students should complete their own individual case study on the two pre-set topics.

The best case studies include:

• a range of different media products from a range of media platforms

• detailed examples from particular media products

• evidence of research into media debates and issues and relevant wider contexts; theory used to explain and support answers

• real interest in the case study chosen, evidenced by engagement with the products and issues and own opinions.

The main ways students write good Section B essays and achieve higher level marks is to do the following.



Have their own individual case study to answer the question

Students from one centre should not all have the same case study. This does not allow students to show evidence of independent study, which excludes them from the higher levels. For example, in a centre where students are all writing answers on the identity of women in film, with the same or very similar media products, theory, contexts and media debates, the students will not be able to show evidence of independent and individual study. In addition, students who have their own case study are more engaged and more willing to focus on the question, rather than repeat a pre-learned answer of descriptive points. The majority of the media products students use to support and illustrate their answer should also be individual.

Centres may want to start the pre-set topics with a class overview that introduces the topic; but then students should do their own individual case study, with their own choice of media products.



Answer the particular question that is asked

Students should not write everything they know about their case study. It is best to do a plan before the question is answered and use the key words in the question.



Show range in their answers



Students should refer to a range of different media products to support their answer; for example, by referring to a wide range of platforms (preferably all three) and products from different genres, targeted at different audiences and produced by different institutions. It often works well if students have four products to refer to in detail and others to which less detailed reference can be made.



Include detailed references to particular media products rather than just general examples

For example, a point explaining that men can reject the masculine identity shown in action films should include detailed references to particular characters, scenes and shots from action films.



Have a clear focus

Students produce better answers when they have a clear and specific focus. Very general case studies, such as gender identity in all of the media, are often too much for one case study.



Apply media issues, debates and theories

Students should ask the question:

What does their case study suggest are the current issues and critical debates in the media? The students should apply relevant media theories to their case study and media products, use the theory to answer the question and support the point made, and should not just describe a theory.



Include relevant wider contexts

Students should apply relevant economic, political, social and historical contexts to their own case study.

Example questions - Identity

Remember that the topic of 'Identity' is new this year. Sadly, this means we do not have any example answers from previous years. However, the exam board has released the following four example questions that you can use as practise questions. One of these has been done in class, one is set as your homework for next Thursday and there are two further questions for you to practise with:




Mainstream media is a powerful influence on the construction of an individual’s identity. Use your case study to explore the impact of the media in the construction of identities.

‘We are defined by the media we use.’ How does your case study suggest audiences use the media to construct their own identity?

‘Social media has only served to reinforce existing values and ideologies’. Does your case study suggest social media has played a positive or negative role in the construction of identities?

‘The variety of media available encourages us to create many different identities for ourselves’. How far do you agree with this statement?

case study new and digital media - FILM

info on 'A field in England' here:


 http://www.bfi.org.uk/news-opinion/news-bfi/features/field-england-marks-uk-distribution-first




http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-insight-report-a-field-in-england-2013_1.pdf
















info on 'Beasts of no nation':


http://www.theguardian.com/film/2015/mar/04/netflix-beast-of-no-nation-boycotted-idris-elba

case study new and digital media - TV

http://www.theguardian.com/media/2011/apr/18/digital-video-streaming-online-Netflix


http://www.bbc.co.uk/blogs/legacy/theeditors/2011/09/ibc_in_amsterdam.html


http://www.convinceandconvert.com/social-media-strategy/5-tv-shows-using-the-power-of-the-2nd-screen-for-social-engagement/

http://www.theguardian.com/tv-and-radio/2015/feb/11/netflix-house-of-cards-tv-released-pulled
http://www.businessinsider.com/arrested-development-on-netflix-2013-1?IR=T

new and digital media terminology

Homework - practice identity question

In exam conditions - 1hour to answer the following question.

10-15 minutes of planning and 45 minutes to answer and check.

 ‘Social media has only served to reinforce existing values and ideologies’. Does your case study suggest social media has played a positive or negative role in the construction of identities?

Due: Thursday 14th of May