Or is it?
In an increasingly digital age, advertisers have a difficult job. We are moving away from print media and we are so familiar with traditional advertising methods that they have less impact. Advertisers are having to find new formats, locations and techniques to make us sit up and pay attention.
Whilst waiting for a train last year, I noticed this:
Do you think this is an effective form of marketing for a film? What does this tell us about who the film is targeted at?
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