Youth identity - Norway's 'Child Bride'

 

A few months ago, we explored the viral marketing campaign created by a charity in Norway highlighting the issue of child brides.


Now that we are starting to look at youth identity, it may be worth revisiting the Huffington Post article here

 

More links:
http://www.plan-norge.no/English

 

Some things to consider for the exam -

 

• How has new and digital media been utilised to promote the charity?
• Would you consider this a moral panic?
• Is viral marketing an effective technique in this instance? Or is their any dangers involved in creating a 'false' campaign in this fashion?